Maximizing Product Profitability

AdapTable helped a global pharmaceutical company speed up the process of getting new drugs to market.

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They needed to take as much advantage as possible of the ‘patent period’ when they had exclusive rights to sell the medicine (because when the patent expires ‘generic’ drugs will quickly compete and undercut on price, with the result that sales fall off markedly).
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They built an internal application powered by AdapTable which tracked the whole process of getting a drug to market.
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They were particularly helped by Adaptable’s Conditional Styling, Format Column, Querying and Action Column functionality which allowed them to take greater control of their data and make better and quicker decisions than ever before.